IT'S BACK AND BETTER

LOC GOD DURAGS

SHOP NOW

CINAMMON, SANDALWOOD AND CRISP HUES

SPICED NOIR COLLECTION

SHOP OUR FALL SCENT NOW

SHOP BY PRODUCT

HYDRATION MISTS

STIMULATING OILS

LOC BUTTERS

WASH DUOS

RETWISTING

ACCESSORIES

Everything You Need For Your Locs

All natural and organic ingredients formulated for natural hair.

Everything You Need For Your Locs

All natural and organic ingredients formulated for natural hair.

A SCENT FOR EVERY MOOD

SHOP ALL COLLECTIONS

SPICED NOIR

CHAMOMILE, PEPPERMINT & LAVENDER

TEA TREE & EUCALYPTUS

LEMONGRASS

GRAPEFRUIT ORANGE

ROSE

200k +

Orders delivered worldwide

Amazing Reviews

View All

Teya Bloom

BEST EVER!

I wish I took a picture of my hair before I ordered 2 years ago. I went from bald spots to a head full of hair. No build up. None

Trumayne Scott

Products

Top of the line products. Don’t think I would go back to anything else besides this!! I’ve seen nothing but growth and healthy hair for the past 2 year

Shondell Oliver

Helped with itchy scalp and definitely kept hair hydrated

Good prices and highly recommend for hydration

Bryon Boler

Only Product That Works for my Scalp.

Shipping can be a little slow but always worth it. My scalp literally goes into flake and flare up mode when I run out of this great stuff! No other products work for me except this!

Black Owned

We are a small black owned business founded and located in the heart of Harlem, NY.

Woman Owned

We take great pride in knowing that majority of our team are strong women of color.

Natural Ingredients

We take pride in all our products and choose the highest quality ingredients.